Here are some brand style guides if you need inspiration. It’s nice to know that they don’t have to be boring and stuffy, but actually be custom and incorporate humor.
City of Boston Brand Guidelines
The beauty of Boston begins with a certain boldness.
KCRW Style Guide
KCRW creates and curates a unique mix of content centered around music discovery, NPR news, cultural exploration and informed public affairs. Here is their style guide.
Mass.gov Style Guide
The Massachusetts state government style guide.
Medium Branding Guidelines
Medium is home to thousands of independent voices and here is their branding guideline.
Mailchimp Brand Guidelines
Mailchimp is an American marketing automation platform and an email marketing service. Here is their brand identity and design system.
NPR Brand Guidelines
NPR is an independent, nonprofit media organization that was founded on a mission to create a more informed public. Here is their brand guideline.
PBS Brand Guidelines
PBS is the nation’s largest stage for the arts and a trusted window to the world. Here is their brand guideline.
Uber Brand System
The brand system covers Uber’s 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
WNYC Brand Book
WNYC 93.9 FM and AM 820 are New York’s flagship public radio stations, broadcasting the finest programs from NPR, American Public Media, Public Radio International and the BBC World Service, as well as a wide range of award-winning local programming. Here is their brand book.