WBUR’s annual Mother’s Day flower campaign was interrupted this year due to covid-19. And so, a digital strategy was devised – audio card greetings featuring some of our favorite national public radio hosts.

Three key design features were needed:

  1. landing page
  2. email newsletter
  3. postcard mailer

Landing Page

This one is always tricky to do due to the limitations of the backend.

Email newsletter

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Postcard Mailer

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