Design & Illustration
WBUR’s spring ad campaign launched on April 29th inspired by the lettering and headphone / earbud illustration art I’d originally created for the Membership team’s spring fundraising campaign. The campaign is multi-channel, appearing everywhere from highway billboards to news websites — via digital programmatic placements and core outlets like The Boston Globe. The campaign runs …
It was a great opportunity to re-design a logo I initially worked on. This iteration brings the branding more in line with the branding of WBUR. The color palette uses the organization’s yellow and black paired with a strong, clean typeface following an information hierarchy where the focus is on Murrow Society and then WBUR. …
My latest logo project for the Asian Pacific Islander Arts Network which also included designing a flexible identity system and style guide. The Asian Pacific Islander (API) Arts Network is a volunteer-run and led grassroots collaboration of artistic and cultural producers, funders, presenters, and supporters, formed to increase visibility and diverse representation of APIs on …
For the 2019 WBUR Fall campaign, I really wanted to create some special products that a Boston public radio listener would love and appreciate. From waking up in the morning and getting that first sip of coffee in from a light weight camper mug expressing what your priorities are to stowing groceries and whatnot in …
WBUR launched BizLab in 2015 to test and measure the effectiveness of different funding models for public radio. BizLab’s wordmark was refreshed recently to emphasize their leadership in driving innovation and experimentation to identify new revenue channels to sustain public radio into the future. A strong typeface and repositioning of the WBUR logo help to …
The WBUR Marathon is a 26.2-hour event bringing supporters of independent journalism together to build community for Boston’s NPR news station.
WBUR and The Boston Globe joined forces in a true-crime podcast about the most valuable — and confounding — art heist in history: the theft of 13 irreplaceable artworks from the Isabella Stewart Gardner Museum in Boston. design direction wordmark (2019)
Based in Boston, Nüwa Athletic Club provides an environment for Asian American girls and women to enhance their physical and emotional development through teamwork, sportsmanship and cultural activities which includes but is not limited to lion and dragon dance. design direction logo design & branding illustration print & digital promotional design web design social media marketing (2017-present) …
Mimoco‘s mission is to deliver FUN & FUNctional products that keep fans connected to their always-on mobile lifestyles. original character designs licensed character designs logo design & branding packaging product design apparel & accessories tradeshow & exhibition design promotional print & digital artwork e-mail marketing web design (2007-2015)
The mission of Asian and Pacific Islanders Civic Action Network (APIs CAN!) is to advance the interests of Massachusetts’ Asian and Pacific Islander American communities by promoting a shared agenda to further equity and oppose discrimination through year-round civic action.
In 2015, I re-designed the logo and branding for Gund Kwok, an all-female lion & dragon dance troupe based in Boston, MA. It was important to incorporate the two traditional dances – lion and dragon – along with giving a nod to the original logo of the female in head wrap symbolizing women’s empowerment and …
A product line of portable batteries called MimoPowerTube extending the pop culture-infused line of tech gadgets by Mimoco. original character designs worked with other artists to bring their designs to this product platform logo design & branding (color story, icons and patterns) window box packaging promotional print & digital artwork (2014)
A product line of portable batteries called MimoPowerBot extending the pop culture-infused line of tech gadgets by Mimoco. original character designs licensed character designs logo design & branding window box packaging design promotional print & digital artwork (2012)