• WBUR Boston’s NPR News

    WBUR Boston’s NPR News

    Created animation sequence based off of type design I worked on for apparel.

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  • WBUR 2020 “Mass. Election Prep” e-newsletter campaign

    WBUR 2020 “Mass. Election Prep” e-newsletter campaign

    Partnering with members of the marketing and digital teams, we worked together on an extension of WBUR’s 2020 on-air and digital election coverage, “Mass. Election Prep.” The goal was to get people ready to vote in just 7 days. We met up on a video call and discussed: design direction for colors and graphic elements […]

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  • Audio Card Campaign for WBUR

    Audio Card Campaign for WBUR

    WBUR celebrated Mother’s Day this year with something unique – a public radio audio card featuring heartwarming, sincere and funny messages from some of WBUR’s favorite hosts. Round One The initial landing page featured only one call-to-action – “send card.” Site limitations initially made it challenging to include more than one. This first iteration brought […]

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  • Mother’s Day Audio Card Campaign for WBUR

    WBUR’s annual Mother’s Day flower campaign was interrupted this year due to covid-19. And so, a digital strategy was devised – audio card greetings featuring some of our favorite national public radio hosts. Three key design features were needed: landing page email newsletter postcard mailer Landing Page This one is always tricky to do due […]

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  • 2020 Valentine’s Flower Campaign for WBUR

    2020 Valentine’s Flower Campaign for WBUR

    During the Valentine’s Flower campaign, listeners are asked to support WBUR by ordering Winston Flowers.  Design marketing initiatives included a 6×9 postcard piece of direct mail along with email newsletter web banners and digital posters featured at CitySpace, WBUR’s multimedia venue. At WBUR there’s no pay wall & no subscription fee. Everyone can listen, thanks […]

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  • “Last Seen” Podcast Album Art

    “Last Seen” Podcast Album Art

    design direction wordmark lettering WBUR’s true crime podcast Last Seen tells mysterious tales about the esoteric and the obvious, from our own backyard, to the outer edges of the solar system. Together, this collection explores what loss means, why we keep searching, and whether we can — or even should — find what we’re looking […]

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  •  Nüwa Athletic Club Logo and Branding

     Nüwa Athletic Club Logo and Branding

    Based in Boston, Nüwa Athletic Club provides an environment for Asian American girls and women to enhance their physical and emotional development through teamwork, sportsmanship and cultural activities which includes but is not limited to lion and dragon dance. design direction logo design & branding illustration print & digital promotional design web design social media marketing (2017-present)

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  • Star Wars Character Designs

    Star Wars Character Designs

    In partnership with iconic pop-culture brand Star Wars, I worked closely with the Lucasfilm licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging & point of purchase displays product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto

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  • My Little Pony by Mimoco

    My Little Pony by Mimoco

    In partnership with iconic pop-culture brand My Little Pony, I worked closely with the Hasbro licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto

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  • DC Comics by Mimoco

    DC Comics by Mimoco

    In partnership with iconic pop-culture brand DC Comics, I worked closely with the Warner Bros. licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing (2012)

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