Working closely with key stakeholders, I worked on the product development life cycle for licensed and original tech gadgets like USB flash drives and portable power banks:
- character design
- packaging and point-of-purchase design
- licensor approvals
- production and manufacturing
- branding and identity
- print collateral
- email marketing
- social media
- web design
- apparel design
- exhibition design
Character design
Translated fan favorite properties such as Star Wars, My Little Pony, Hello Kitty, and more onto the Mimoco product form.
Packaging design
Designed and developed new packaging for products to be displayed in stores.
Marketing
Led the art direction, illustration and design for prints ads, promotional postcards, print catalogs and email marketing.
Exhibition and tradeshow design
About Mimoco
A Boston-based company that changed the way people thought about designer tech with their stylized and pop culture-infused electronics from iconic co-branded licenses, to artist series, and original creations.
