Working closely with key stakeholders, I worked on the product development life cycle for licensed and original tech gadgets like USB flash drives and portable power banks:
- character design
- packaging and point-of-purchase design
- licensor approvals
- production and manufacturing
- branding and identity
- print collateral
- email marketing
- social media
- web design
- apparel design
- exhibition design
Character design
Translated fan favorite properties such as Star Wars, My Little Pony, Hello Kitty, and more onto the Mimoco product form.
![](http://lillianlee.space/wp-content/uploads/2019/06/sw_postcard-1024x797.jpg)
![](http://lillianlee.space/wp-content/uploads/2019/06/powersavers_1downWphone_1-X2-1024x683.jpg)
![MimoPowerBot by MimocoStar Wars for Mimoco: Lillian Lee Art & Design](http://lillianlee.space/wp-content/uploads/2012/07/TerryLeBat_phone_640x480_2f86a13e-2945-4be8-8d66-8f827b934e9f_1024x.jpg)
Packaging design
Designed and developed new packaging for products to be displayed in stores.
![](http://lillianlee.space/wp-content/uploads/2014/07/mpt_2_packaging-1024x768.jpg)
![FriendsWithYou MIMOBOT Blind Box Packaging for Mimoco | LILLIAN LEE Art & Design](http://lillianlee.space/wp-content/uploads/2020/03/mimoco_blotz-case-pack-1024x683.png)
Marketing
Led the art direction, illustration and design for prints ads, promotional postcards, print catalogs and email marketing.
![](http://lillianlee.space/wp-content/uploads/2020/04/tkdk_meletta_ad-771x1024.png)
![Star Wars for Mimoco: Lillian Lee Art & Design](http://lillianlee.space/wp-content/uploads/2014/07/sw_CE14_6x9_postcard_1406_05_A-1-1024x692.jpg)
![Mimoco Branding | Lillian Lee, Design & Illustration](http://lillianlee.space/wp-content/uploads/2017/01/catalog_2_tkdk-1024x500.jpg)
Exhibition and tradeshow design
![San Diego Comic Con booth design, Mimoco Branding | Lillian Lee Design & Illustration](http://lillianlee.space/wp-content/uploads/2017/01/tradeshow_01_Growers_BoothLayout_view1.jpg)
About Mimoco
A Boston-based company that changed the way people thought about designer tech with their stylized and pop culture-infused electronics from iconic co-branded licenses, to artist series, and original creations.