Product Design and Development

Working closely with key stakeholders, I worked on the product development life cycle for licensed and original tech gadgets like USB flash drives and portable power banks:

  • character design
  • packaging and point-of-purchase design
  • licensor approvals
  • production and manufacturing
  • branding and identity
  • print collateral
  • email marketing
  • social media
  • web design
  • apparel design
  • exhibition design

Character design
Translated fan favorite properties such as Star Wars, My Little Pony, Hello Kitty, and more onto the Mimoco product form.

Character & packaging design for Disney/Star Wars USB flash drive collaboration.
Original character design for portable power battery.
MimoPowerBot by MimocoStar Wars for Mimoco: Lillian Lee Art & Design
Original character & product design for portable power battery pack.

Packaging design
Designed and developed new packaging for products to be displayed in stores.

Packaging design for MimoPowerTube product line.
FriendsWithYou MIMOBOT Blind Box Packaging for Mimoco | LILLIAN LEE Art & Design
Wish Come True point of purchase display and box packaging.

Led the art direction, illustration and design for prints ads, promotional postcards, print catalogs and email marketing.

Marketing ad campaign for tokidoki USB flash drive collaboration.
Star Wars for Mimoco: Lillian Lee Art & Design
Star Wars portable power bank promotional postcard.
Mimoco Branding | Lillian Lee, Design & Illustration
Mimoco product catalog.

Exhibition and tradeshow design

San Diego Comic Con booth design, Mimoco Branding | Lillian Lee Design & Illustration
Mimoco exhibition booth design.

About Mimoco
A Boston-based company that changed the way people thought about designer tech with their stylized and pop culture-infused electronics from iconic co-branded licenses, to artist series, and original creations.