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Pao Arts Center Exhibition
Over the centuries, artists have created images and illustrations in response to the world around them, to tell stories or to amplify messages of protest and solidarity, especially during times of widespread crisis and upheaval. This has been especially true for AAPI artists today, as our community continues to navigate multi-pandemics, including COVID-19 and its…
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wBUR x MassArt
Partnering with the Massachusetts College of Art & Design’s Illustration Professional Freelance Studio program to interpret the organization’s signature sound from artists’ creative points of view. This collaboration has expanded the brand design and awareness as well as amplified diverse voices of talented, local creatives further strengthening a new community of listeners. It has become…
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WBUR Cooks
An illustrated cover for the WBUR staff holiday cook book.
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MassArtober 2022
Creating a piece of art every day during the month of October that relates to the themes above. I prefer my alma mater’s drawing challenge. It really helps to develop positive art-making habits while having fun with the MassArt community.
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WBUR Boston’s NPR News
Created animation sequence based off of type design I worked on for apparel.
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Rainbow Dash MIMOBOT cameo in the movie Ghostbusters: Afterlife
The Mimoco team lives on in group chat and a few weeks ago, we received a low-res video from a scene in the latest Ghostbusters film Afterlife because MIMOBOT continues to live on – this time My Little Pony’s Rainbow Dash makes an appearance.
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Audio Gear Tote Bags
Tangled Earbuds Tote Bag How do your corded earbuds that are in your bag typically end up? In a tangled mess. This playful illustration of tangled earbuds on a black eco tote bag for WBUR, Boston’s NPR News Station, runs with this idea. It’s a little pun, but more harsh reality. Headphones Tote Bag Back…
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WBUR Spring Marketing Campaign
Created and led art direction for annual spring campaign capturing the public media organization’s audio brand. Originally designed for a collection of apparel, tote bags and drinkware, it quickly generated wider appeal becoming the creative direction for a multi-channel marketing campaign, which appeared on highway billboards to print & digital ads. About WBURWBUR is Boston’s…
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MAPC’s Arts & Culture and Public Health Creative COVID-19 Communications
During the COVID-19 pandemic, MAPC’s Arts & Culture and Public Health teams partnered with local artists and designers to produce creative, culturally resonant communications about COVID-19 and vaccinations. I was one of nine artists and artist groups awarded a grant by MAPC to create materials encouraging under-served communities to get vaccinated. A series of communications…
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Hello Kitty MIMOBOT USB Flash Drive Lives On
So many fond memories of my time at Mimoco and so when my I got a text message about Hello Kitty MIMOBOT being spotted out in the wild – still – and featured on the current HBO series The Flight Attendant, I was floored…especially because it was Hello Kitty. Check out the complete line-up of…
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Fall Illustrations
Working closely with the WBUR development team, I’ve illustrated a series of fall-themed illustrations to engage with donors. “Thanks for the Pick” (2019) “Birds of a Feather” Â (2018) “Stay informed” (2016)
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“I Voted” Sticker in Massachusetts Reimagined
Recently CNN did a round-up of “I Voted” stickers from all 50 states and Massachusetts was part of the group with that basic, generic oval-shaped flag sticker. It’s not the cutest thing so I wanted to reimagine it. This sticker would be big and round featuring the colors and elements from the flag as well…
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Collaboration with WBUR Project Citrus Team’s Voice-Activated Voter Guide
Whenever the opportunity to work cross-functionally opens up – and with time permitting – I make myself available. It’s a great chance to work with colleagues I normally wouldn’t work with and it’s always fun to work on new projects to stretch my creative brain. My latest work collaboration with Project Citrus at WBUR, which…
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Airwaves Newsletter
Airwaves is a quarterly print newsletter for WBUR members. It is an inside look at Boston’s NPR News Station.
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“We’ve Got You Covered” Face Mask
The WBUR face mask is a subtle reminder that we’ve got all of your news, culture, and facial-barrier needs covered. This reusable mask features adjustable elastic ear loops, a flexible nose clip, and a filter pocket (filter not included). It is washable and made of three layers of 100% cotton. Nose and chin darts create…
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WBUR 2020 “Mass. Election Prep” e-newsletter campaign
Partnering with members of the marketing and digital teams, we worked together on an extension of WBUR’s 2020 on-air and digital election coverage, “Mass. Election Prep.” The goal was to get people ready to vote in just 7 days. We met up on a video call and discussed: design direction for colors and graphic elements…
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Audio Card Campaign for WBUR
Overview A unique Mother’s Day campaign of a public radio audio card featuring heartwarming, sincere and funny messages from some of public media’s favorite hosts. Objectives The initial landing page featured only one call-to-action – “send card.” Website limitations initially made it challenging to include more than one. This first iteration brought the user to…
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MassArt: The Journey So Far
On March 26th four of my fellow MassArt Illustration alumni and I hopped on Google Meetup to speak with current seniors about our experiences after graduation. The Journey So Far panel talk & discussion was originally scheduled to take place on campus a couple weeks ago but was postponed due to covid-19. It was great…
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2020 Valentine’s Flower Campaign for WBUR
During the Valentine’s Flower campaign, listeners are asked to support WBUR by ordering Winston Flowers. Design marketing initiatives included a 6×9 postcard piece of direct mail along with email newsletter web banners and digital posters featured at CitySpace, WBUR’s multimedia venue. At WBUR there’s no pay wall & no subscription fee. Everyone can listen, thanks…
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“Thank You for Listening” Postcard
The design concept combines the ubiquitousness of Thank You for Shopping plastic bags with public radio’s love of canvas tote bags.
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API Arts Network Logo
My latest logo project for the Asian Pacific Islander Arts Network which also included designing a flexible identity system and style guide. The Asian Pacific Islander (API) Arts Network is a volunteer-run and led grassroots collaboration of artistic and cultural producers, funders, presenters, and supporters, formed to increase visibility and diverse representation of APIs on…
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I Love WBUR
Continuing to surprise and delight public media listeners by evolving the designs and introducing new branded premium product offerings. The merch and swag program fosters strong connections between its members and the organization by investing in people, relationships & resources. About WBURWBUR is Boston’s NPR. A public media leader committed to exceptional journalism on-air, online,…
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Coffee. WBUR. Repeat.
Enamel camper mug for WBUR.
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WBUR Sticker Art
A series of promotional stickers for Members.
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Wordmarks & Visual Identity
Last Seen Podcast OverviewCreated a wordmark for an on-going podcast series telling mysterious tales about the esoteric and the obvious. The Makers OverviewThe Makers features 10 emerging artists of color shaping the culture and arts landscape in Greater Boston. About WBURWBUR is Boston’s NPR. A public media leader committed to exceptional journalism on-air, online, on-demand…
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Retro Radio Lunchbox for WBUR
For the WBUR fall campaign, one of the thank you gifts for our listeners that I designed was a retro radio tin lunchbox. I had a lot of fun working on this design – bringing in elements of NPR, WBUR and the station radio numbers. The “I ❤️Public Radio” sticker was a nice touch. It…
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 Nüwa Athletic Club Logo and Branding
Based in Boston, Nüwa Athletic Club provides an environment for Asian American girls and women to enhance their physical and emotional development through teamwork, sportsmanship and cultural activities which includes but is not limited to lion and dragon dance. design direction logo design & branding illustration print & digital promotional design web design social media marketing (2017-present)
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CogniToys Packaging and Brochure
CogniToys are the world’s smartest smart toys. Using the Friendgine platform, CogniToys are able to engage children with real-time, speech-based communication to help them learn and grow. Named a Time Magazine Best Invention character illustrations instructional booklet box packaging
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API’s Can! Branding
The mission of Asian and Pacific Islanders Civic Action Network (APIs CAN!) is to advance the interests of Massachusetts’ Asian and Pacific Islander American communities by promoting a shared agenda to further equity and oppose discrimination through year-round civic action.
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Mimoco Product Design
Research and development of USB flash drive and portable power bank products and playing an active role bringing them to market – from character design, production & manufacturing, licensor approvals, logo & branding, packaging & point-of-purchase design, marketing & social media, print collateral, exhibition design, web design to attending tradeshows & conventions. About MimocoMakers of…
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Gund Kwok Logo
In 2015, I re-designed the logo and branding for Gund Kwok, an all-female lion & dragon dance troupe based in Boston, MA. It was important to incorporate the two traditional dances – lion and dragon – along with giving a nod to the original logo of the female in head wrap symbolizing women’s empowerment and…
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Star Wars Character Designs
In partnership with iconic pop-culture brand Star Wars, I worked closely with the Lucasfilm licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging & point of purchase displays product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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MimoPowerTube by Mimoco
A product line of portable batteries called MimoPowerTube extending the pop culture-infused line of tech gadgets by Mimoco. original character designs worked with other artists to bring their designs to this product platform logo design & branding (color story, icons and patterns) window box packaging promotional print & digital artwork (2014)
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My Little Pony by Mimoco
In partnership with iconic pop-culture brand My Little Pony, I worked closely with the Hasbro licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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George Washington MIMOBOT USB flash drive for Mimoco
In honor of President’s Day 2013, Mimoco released a George Washington MIMOBOT USB flash drive. (2013, Mimoco)
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Bruce Lee MIMOBOT USB flash drive for Mimoco
In 2012, Mimoco released Bruce Lee, the second in “The Legends Of MIMOBOT” series featuring iconic figures. (2012, Mimoco)
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Mass Effect 3 MIMOBOT USB Flash Drive for Mimoco
The Mass Effect 3 MIMOBOT series by Mimoco is designed based on the famous video game trilogy and includes iconic characters such as Garrus Vakarian, Commander Shepard and Liara T’Soni.
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MimoPowerBot by Mimoco
A product line of portable batteries called MimoPowerBot extending the pop culture-infused line of tech gadgets by Mimoco. original character designs licensed character designs logo design & branding window box packaging design promotional print & digital artwork (2012)
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DC Comics by Mimoco
In partnership with iconic pop-culture brand DC Comics, I worked closely with the Warner Bros. licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing (2012)
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FriendsWithYou MIMOBOT Blind Box Packaging for Mimoco
In 2011, Mimoco teamed up once again with the FriendsWithYou Art Collective for a set of blind box MIMOBOT USB flash drives. Working on both the box & packaging display was a blast because the bright & cheerful color palette was fun to work with and I got to play with silver foil highlights –…
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Hello Kitty by Mimoco
In partnership with iconic brand Hello Kitty, I worked closely with the Sanrio licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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Tokidoki Print Ads for Mimoco
In 2008, Mimoco partnered with Tokidoki to release a collection of MIMOBOT USB flash drives featuring three characters: Meletta, Nero and Pastaio. The art concept involved taking pieces from each design and featuring them in the ads. I worked on the illustrations and design. [modula id=”944″] Here are concept sketches: [modula id=”949″] (2008, Mimoco)
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HBO’s Little Britian USA MIMOBOT USB Flash Drive for Mimoco
In 2008, Mimoco collaborated with HBO to promote the characters Vicky Pollard and Carol from Little Britain USA. Limited to 4,000 pieces each USB flash drive was pre-loaded with fun content including avatars, icons, wallpaper and videos from the shows. (2008, Mimoco)
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Ford Fiesta MIMOBOT by Mimoco
In the summer of 2008, Ford rolled out their Fiesta line of vehicles with a set of missions. One of them happened to be creating a MIMOBOT USB flash drive.
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“What You’re Watching”
Star Trek spot illustration (Redmond Channel Partner Magazine) Art direction: Scott Schultz
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“Going for the Gold”
“Going for the Gold” editorial illustration (Redmond Channel Partner Magazine) Art direction: Scott Schultz
