Category: IP & Product Design
-
Screen Cameo: Rainbow Dash x Ghostbusters: Afterlife
One of the most rewarding parts of designing for a cult-favorite brand is seeing where the products turn up years later. Recently, the Mimoco alumni group chat lit up with a low-res clip from Ghostbusters: Afterlife, where our My Little Pony Rainbow Dash MIMOBOT makes a surprise cameo on the big screen. Seeing this design…
-
Spotted: Hello Kitty x The Flight Attendant
Every once in a while, I get a text message that brings my time at Mimoco rushing back. Recently, it was a screenshot from the HBO series The Flight Attendant, where the Hello Kitty MIMOBOT was spotted making a guest appearance “in the wild.” Seeing this flash drive on a major TV set years after…
-
Award-Winning Innovation: Branding & Packaging for CogniToys
CogniToys represent a leap forward in educational play—the world’s first “smart toys” capable of engaging children in real-time, speech-based dialogue. Powered by the Friendgine platform, these toys aren’t just playthings; they are evolving learning companions. I was tasked with developing a visual language that felt both cutting-edge and approachable for families. My work on the…
-
Timeless Play: “Little Miss Meow” for Schylling Toys
For over forty years, Schylling, Inc. has been a leader in creating timeless, high-quality toys. I had the pleasure of collaborating with their design team to develop “Little Miss Meow,” an original character-driven tea set that blends classic play patterns with a modern, charming aesthetic. My role focused on the character illustration and surface design,…
-
Force-Focused Design: High-Stakes Branding for Star Wars
Collaborating with Lucasfilm to bring the Star Wars universe to the Mimoco platform was an exercise in balancing fan reverence with commercial innovation. Working directly with their licensing team, I oversaw the creative product cycle, ensuring every design honored the legacy of a galaxy far, far away. This partnership went far beyond character design —…
-
Power with Personality: Designing Original Characters for MimoPowerTube
When we launched MimoPowerTube, the goal was to bring Mimoco’s signature “pop culture-infused” DNA to a new category of portable batteries. This wasn’t just about adding a logo to a gadget; it was about building a cohesive product ecosystem from the ground up. As the lead designer on this line, I managed the full creative…
-
Throwback: Bringing South Park to Life with MIMOBOT
In the world of designer tech, there’s no collaboration quite as irreverent as the South Park X MIMOBOT collection. Looking back on the Wave 1 debut in August 2013, it remains one of the most high-energy projects I’ve had the pleasure of steering from concept to shelf. This release featured two of Comedy Central’s most…
-
Friendship is Functional: The My Little Pony MIMOBOT Series
Collaborating with Hasbro to bring the vibrant world of My Little Pony to the Mimoco platform was a joyful exercise in color, personality, and brand precision. Working alongside their licensing team, I led the creative lifecycle to ensure that the “Magic of Friendship” translated perfectly into our designer tech ecosystem. This partnership required a 360-degree…
-
Presidential Design: Commemorating History with the George Washington MIMOBOT
In honor of President’s Day 2013, Mimoco took a step back into the history books to launch the George Washington MIMOBOT. As part of our “Legends of MIMOBOT” line, the challenge was to take a figure typically seen on currency and oil paintings and reimagine him through a playful, modern lens. This project was a…
-
Engage! Bringing Star Trek to Life with MIMOBOT
For any sci-fi fan, the opportunity to work with Star Trek is nothing short of a dream. I had the incredible privilege of partnering with CBS Studios to launch the Star Trek X MIMOBOT series, which officially warped onto shelves on November 20, 2012. This collaboration was a deep dive into the iconic universe, featuring…
-
Honoring a Legend: The Bruce Lee MIMOBOT for Mimoco
In 2012, Mimoco expanded its “Legends of MIMOBOT” series with the release of a figure that defined a genre: Bruce Lee. As the second legendary figure to join the collection, the goal was to capture the philosopher-martial artist’s fierce energy and iconic aesthetic within our signature tech canvas. Designing for the Bruce Lee estate required…
-
Beyond the Stars: Translating the Mass Effect Universe for Mimoco
When BioWare launched Mass Effect 3, we had the incredible opportunity to bring the game’s deep lore and fan-favorite characters to life through the Mimoco platform. This wasn’t just about recreating portraits; it was about capturing the distinct “galactic” aesthetic of a world-class video game franchise. I led the character design process for the series,…
-
Portable Power, Characterized: The MimoPowerBot Collection
The launch of MimoPowerBot marked a significant evolution in Mimoco’s mission to fuse personality with utility. Following the success of our flash drive lines, we developed this series of high-capacity portable batteries to serve as both a reliable power source and a centerpiece for any fan’s desk. As a lead on the project, I steered…
-
Heroic Design: Navigating the DC Universe with Warner Bros.
Collaborating with Warner Bros. to integrate the DC Comics roster into the Mimoco ecosystem was a masterclass in legendary brand stewardship. My role involved working in tandem with their licensing team to ensure that icons like Batman, Superman, and Wonder Woman maintained their heroic integrity while adapting to our unique product platform. This was a…
-
FriendsWithYou MIMOBOT Blind Box Packaging for Mimoco
In 2011, Mimoco teamed up with the FriendsWithYou art collective to transform their signature “Magic, Luck, and Friendship” philosophy into a series of blind-box USB flash drives. Designing the packaging for this collaboration was an exercise in pure joy, leaning into a vibrant, neon-soaked palette that matched the collective’s cheerful aesthetic. To elevate the unboxing…
-
Hello Kitty by Mimoco
Looking back at the early days of “designer tech,” my collaboration with Sanrio stands out as a definitive milestone. Working closely with their licensing team, I managed the creative product cycle for the Hello Kitty x Mimoco USB flash drive collection. This partnership was an exercise in extreme brand precision. The challenge was to respect…
-
Tokidoki Print Ads for Mimoco
In 2008, Mimoco collaborated with the legendary lifestyle brand tokidoki to launch a curated collection of MIMOBOTs featuring the characters Meletta, Nero, and Pastaio. To capture the hyper-detailed, high-energy aesthetic of tokidoki, I developed a print campaign centered on the concept of “deconstruction.” Instead of a standard product shot, I worked on illustrations that broke…
-
Brand Synergy: The Ford Fiesta x Mimoco Collaboration
In the summer of 2008, Ford launched a groundbreaking campaign to introduce the Ford Fiesta to a new generation of drivers. As part of their “Fiesta Movement” missions, they partnered with Mimoco to create a custom MIMOBOT that captured the spirit of the vehicle’s launch. This project was an exciting exercise in corporate brand integration.…
