A portfolio of creative leadership and strategic brand stewardship, from the heart of public media to the forefront of global pop culture.
WBUR Brand Stewardship: Evolving a Legacy Identity
Managing the visual integrity and future-proofing of a premier media brand.
WBUR Stickers: The “Mini-Ambassador” Series
Turning “driveway moments” into a tactile brand identity.
WBUR The Makers: A Flexible Identity for Diverse Creators
Designing a “visual thread” to connect Boston’s creative voices.
WBUR Newsletters: A Unified Editorial System
Strengthening brand equity through a modular refresh of a high-volume email portfolio.
Mimoco Brand Evolution: From Boutique Tech to Global Collectibles
Scaling a pioneer in “lifestyle tech” through creative direction, IP management, and product innovation.
Editorial Illustration: Bridging Tech & Pop Culture
Humanizing complex technical narratives through a high-contrast, pop-culture-inspired visual language.