Looking back at the early days of “designer tech,” my collaboration with Sanrio stands out as a definitive milestone. Working closely with their licensing team, I managed the creative product cycle for the Hello Kitty x Mimoco USB flash drive collection.
This partnership was an exercise in extreme brand precision. The challenge was to respect the minimalist, world-renowned geometry of Hello Kitty while successfully integrating her into the signature MIMOBOT form. It required a deep dive into the Sanrio style guides to ensure that every whisker, bow, and color pop met their rigorous global standards.
Projects like this laid the groundwork for my approach to IP management: learning how to honor a brand’s legacy while innovating within a new product category.
photography: @urbanophoto