The launch of MimoPowerBot marked a significant evolution in Mimoco’s mission to fuse personality with utility. Following the success of our flash drive lines, we developed this series of high-capacity portable batteries to serve as both a reliable power source and a centerpiece for any fan’s desk.
As a lead on the project, I steered the creative direction across a diverse range of touchpoints:
- Dual-Track Character Design: I managed the development of both original characters (creating new IP from the ground up) and licensed icons, ensuring that global brands transitioned seamlessly into this larger, more complex form factor.
- Brand Architecture: I designed the MimoPowerBot logo and established a robust visual identity system that differentiated the “Bot” line while keeping it firmly within the Mimoco family.
- High-Impact Packaging: I developed the window-box packaging, prioritizing a “collector-first” aesthetic that showcased the product’s premium finish and character details.
- 360-Degree Promotion: I led the creation of a full suite of promotional assets, spanning from printed retail displays to digital marketing campaigns.
MimoPowerBot was an exercise in scaling a brand identity, proving that a strong design language can successfully bridge the gap between a small novelty item and a high-performance consumer electronic.
