LILLIAN LEE

Tag: Advertising Campaign

  • Visualizing the Voice: WBUR’s 2021 Spring Brand Campaign

    Visualizing the Voice: WBUR’s 2021 Spring Brand Campaign

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    lillian
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    In the spring of 2021, WBUR launched a major brand campaign that centered on a series of custom lettering and “earbud” illustrations I originally developed for the Membership team. What began as a fundraising-focused visual concept was scaled into a comprehensive, multi-channel identity that spanned the entire Greater Boston area. This campaign was a masterclass…