Tag: Brand Identity
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Visualizing the Voice: WBUR’s 2021 Spring Brand Campaign
In the spring of 2021, WBUR launched a major brand campaign that centered on a series of custom lettering and “earbud” illustrations I originally developed for the Membership team. What began as a fundraising-focused visual concept was scaled into a comprehensive, multi-channel identity that spanned the entire Greater Boston area. This campaign was a masterclass…
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Power with Personality: Designing Original Characters for MimoPowerTube
When we launched MimoPowerTube, the goal was to bring Mimoco’s signature “pop culture-infused” DNA to a new category of portable batteries. This wasn’t just about adding a logo to a gadget; it was about building a cohesive product ecosystem from the ground up. As the lead designer on this line, I managed the full creative…
