LILLIAN LEE

Tag: Brand Integration

  • Brand Synergy: The Ford Fiesta x Mimoco Collaboration

    Brand Synergy: The Ford Fiesta x Mimoco Collaboration

    —

    by

    lillian
    in

    In the summer of 2008, Ford launched a groundbreaking campaign to introduce the Ford Fiesta to a new generation of drivers. As part of their “Fiesta Movement” missions, they partnered with Mimoco to create a custom MIMOBOT that captured the spirit of the vehicle’s launch. This project was an exciting exercise in corporate brand integration.…