Tag: Character Branding
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Power with Personality: Designing Original Characters for MimoPowerTube
When we launched MimoPowerTube, the goal was to bring Mimoco’s signature “pop culture-infused” DNA to a new category of portable batteries. This wasn’t just about adding a logo to a gadget; it was about building a cohesive product ecosystem from the ground up. As the lead designer on this line, I managed the full creative…
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Friendship is Functional: The My Little Pony MIMOBOT Series
Collaborating with Hasbro to bring the vibrant world of My Little Pony to the Mimoco platform was a joyful exercise in color, personality, and brand precision. Working alongside their licensing team, I led the creative lifecycle to ensure that the “Magic of Friendship” translated perfectly into our designer tech ecosystem. This partnership required a 360-degree…
