Tag: IP Stewardship
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Force-Focused Design: High-Stakes Branding for Star Wars
Collaborating with Lucasfilm to bring the Star Wars universe to the Mimoco platform was an exercise in balancing fan reverence with commercial innovation. Working directly with their licensing team, I oversaw the creative product cycle, ensuring every design honored the legacy of a galaxy far, far away. This partnership went far beyond character design —…
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Friendship is Functional: The My Little Pony MIMOBOT Series
Collaborating with Hasbro to bring the vibrant world of My Little Pony to the Mimoco platform was a joyful exercise in color, personality, and brand precision. Working alongside their licensing team, I led the creative lifecycle to ensure that the “Magic of Friendship” translated perfectly into our designer tech ecosystem. This partnership required a 360-degree…
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Beyond the Stars: Translating the Mass Effect Universe for Mimoco
When BioWare launched Mass Effect 3, we had the incredible opportunity to bring the game’s deep lore and fan-favorite characters to life through the Mimoco platform. This wasn’t just about recreating portraits; it was about capturing the distinct “galactic” aesthetic of a world-class video game franchise. I led the character design process for the series,…
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Heroic Design: Navigating the DC Universe with Warner Bros.
Collaborating with Warner Bros. to integrate the DC Comics roster into the Mimoco ecosystem was a masterclass in legendary brand stewardship. My role involved working in tandem with their licensing team to ensure that icons like Batman, Superman, and Wonder Woman maintained their heroic integrity while adapting to our unique product platform. This was a…
