Tag: Packaging Design
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Award-Winning Innovation: Branding & Packaging for CogniToys
CogniToys represent a leap forward in educational play—the world’s first “smart toys” capable of engaging children in real-time, speech-based dialogue. Powered by the Friendgine platform, these toys aren’t just playthings; they are evolving learning companions. I was tasked with developing a visual language that felt both cutting-edge and approachable for families. My work on the…
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Power with Personality: Designing Original Characters for MimoPowerTube
When we launched MimoPowerTube, the goal was to bring Mimoco’s signature “pop culture-infused” DNA to a new category of portable batteries. This wasn’t just about adding a logo to a gadget; it was about building a cohesive product ecosystem from the ground up. As the lead designer on this line, I managed the full creative…
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Throwback: Bringing South Park to Life with MIMOBOT
In the world of designer tech, there’s no collaboration quite as irreverent as the South Park X MIMOBOT collection. Looking back on the Wave 1 debut in August 2013, it remains one of the most high-energy projects I’ve had the pleasure of steering from concept to shelf. This release featured two of Comedy Central’s most…
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Portable Power, Characterized: The MimoPowerBot Collection
The launch of MimoPowerBot marked a significant evolution in Mimoco’s mission to fuse personality with utility. Following the success of our flash drive lines, we developed this series of high-capacity portable batteries to serve as both a reliable power source and a centerpiece for any fan’s desk. As a lead on the project, I steered…
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FriendsWithYou MIMOBOT Blind Box Packaging for Mimoco
In 2011, Mimoco teamed up with the FriendsWithYou art collective to transform their signature “Magic, Luck, and Friendship” philosophy into a series of blind-box USB flash drives. Designing the packaging for this collaboration was an exercise in pure joy, leaning into a vibrant, neon-soaked palette that matched the collective’s cheerful aesthetic. To elevate the unboxing…
