Tag: Product Lifecycle

  • Force-Focused Design: High-Stakes Branding for Star Wars

    Force-Focused Design: High-Stakes Branding for Star Wars

    Collaborating with Lucasfilm to bring the Star Wars universe to the Mimoco platform was an exercise in balancing fan reverence with commercial innovation. Working directly with their licensing team, I oversaw the creative product cycle, ensuring every design honored the legacy of a galaxy far, far away. This partnership went far beyond character design —…