Tag: Product R&D
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Character Design Flashback: Captain Rex for Star Wars x Mimoco
With the Star Wars universe constantly expanding, it’s fun to look back at the characters that paved the way. This Captain Rex MIMOBOT was a highlight from my 2017 design slate at Mimoco. The challenge with the Clone Troopers was always in the details — translating the battle-worn grit of Captain Rex’s unique armor into…
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Power with Personality: Designing Original Characters for MimoPowerTube
When we launched MimoPowerTube, the goal was to bring Mimoco’s signature “pop culture-infused” DNA to a new category of portable batteries. This wasn’t just about adding a logo to a gadget; it was about building a cohesive product ecosystem from the ground up. As the lead designer on this line, I managed the full creative…
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Portable Power, Characterized: The MimoPowerBot Collection
The launch of MimoPowerBot marked a significant evolution in Mimoco’s mission to fuse personality with utility. Following the success of our flash drive lines, we developed this series of high-capacity portable batteries to serve as both a reliable power source and a centerpiece for any fan’s desk. As a lead on the project, I steered…
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Hello Kitty by Mimoco
Looking back at the early days of “designer tech,” my collaboration with Sanrio stands out as a definitive milestone. Working closely with their licensing team, I managed the creative product cycle for the Hello Kitty x Mimoco USB flash drive collection. This partnership was an exercise in extreme brand precision. The challenge was to respect…
