In 2008, Mimoco collaborated with the legendary lifestyle brand tokidoki to launch a curated collection of MIMOBOTs featuring the characters Meletta, Nero, and Pastaio. To capture the hyper-detailed, high-energy aesthetic of tokidoki, I developed a print campaign centered on the concept of “deconstruction.”
Instead of a standard product shot, I worked on illustrations that broke down the characters into their core graphic elements—patterns, icons, and textures. By featuring these fragments in a bold, modular layout, the ads celebrated the intricate craftsmanship behind each design. This project was a masterclass in visual storytelling, allowing the artwork to speak for the quality of the product while staying true to the iconic tokidoki “pop” sensibility.
