Leading the creative design direction and collaborating across all teams to successfully execute a fundraising campaign that doubled member support. Pulling key copy from marketing language, a collection of assets were created:
- house ads
- social media
- Outfront digital displays
- digital toolkit for all audiences
- email newsletters
![](https://lillianlee.space/wp-content/uploads/2024/04/outfront_display_ad_wbur_01-1-1024x563.png)
![](http://lillianlee.space/wp-content/uploads/2024/04/no_paywall_wbur_1080x1080-1-1024x1024.jpg)
![](https://lillianlee.space/wp-content/uploads/2024/04/give_different_wbur_1080x1080-1024x1024.jpg)