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WBUR 2021 Spring Ad Campaign

WBUR 2021 Spring Ad Campaign

WBUR’s spring ad campaign launched on April 29th inspired by the lettering and headphone / earbud illustration art I’d originally created for the Membership team’s spring fundraising campaign. The campaign is multi-channel, appearing everywhere from highway billboards to news websites — via digital programmatic placements and core outlets like The Boston Globe. The campaign runs …

2020 WBUR Holiday Card | Lillian Lee Design & Illustration

WBUR Holiday Greeting Cards

For the past few years, I’ve been working closely with the WBUR development team on their holiday greeting cards thanking donors for their support. Each illustration project has been different stylistically but the themes of thanks, the fall season…and turkeys, for the most part, run throughout – I’ve gotten pretty good at drawing turkeys. “”New …

WBUR Airwaves Fall 2020, Lillian Lee Design & Illustration

Airwaves Magazine for WBUR

Airwaves is a quarterly magazine for WBUR members. It is an inside look at Boston’s NPR News Station. You can read the latest issue here. Past Issues Here are some of the past issues I’ve worked on: Airwaves, fall 2020 issue Airwaves, spring 2020 issue Airwaves, spring 2019 issue Airwaves, fall 2018 issue Airwaves, spring …

WBUR We've Got You Covered Face Mask | lillian lee, design & illustration

WBUR “We’ve Got You Covered” Face Mask

The WBUR face mask has been a wildly popular premium this season. It was truly a station-wide effort to bring the face mask to life. There were so many design concepts flying back and forth – well over a dozen designs – but they just didn’t resonate. And then, at the eleventh hour, an editor …

2020 Mother's Day Audio Card Campaign for WBUR | LILLIAN LEE Art & Design

2020 Mother’s Day Audio Card Campaign for WBUR

WBUR celebrated Mother’s Day this year with something unique – a public radio audio card featuring heartwarming, sincere and funny messages from some of our favorite hosts from WBUR and NPR. Our annual Mother’s Day flower campaign was interrupted due to the pandemic. As we shared alternative ideas for contactless gifts, audio cards stood out …

Care Emojis for WBUR, NPR...and Public Radio. Show You Care. | LILLIAN LEE Art & Design

Care Emojis for WBUR, NPR…Public Radio. Show You Care.

Who else has seen the memes on the new Facebook care emoji? Emoji holding boba, Netflix, money and beer among many other things. Well, I wanted to throw my own into the ring with some public radio-minded versions featuring WBUR, NPR and public radio in general. The new emoji was announced by Alexandru Voica, a …

Cars Donation Direct Mail for WBUR

Car Donation Direct Mail for WBUR

This is a direct mail piece that promotes a car donation program in support of WBUR, Boston’s NPR News Station. I updated the design to give it a classic fall new england vibe – the added addition of “Boston” on the licensed plate was a nice touch. I didn’t want to feature any specific, real …

WBUR and NPR Public Radio Spotted in the Wild

WBUR and NPR Public Radio Spotted in the Wild

Currently, I work for WBUR, Boston’s NPR News Station and whenever I hear either WBUR or NPR mentioned in the public funny sphere, it makes me smile. Here’s my latest round-up which I’ll be updating as often as I discover any mentions: 1. Bottle Boi on NYC Plastic Bag Ban haha – anyone catch Saturday …

Valentine's Flower Campaign for WBUR 2020

2020 Valentine’s Flower Campaign for WBUR

During the Valentine’s Flower campaign, listeners are asked to support WBUR by ordering Winston Flowers.  Design marketing initiatives included a 6×9 postcard piece of direct mail along with email newsletter web banners and digital posters featured at CitySpace, WBUR’s multimedia venue. At WBUR there’s no pay wall & no subscription fee. Everyone can listen, thanks …

WBUR Murrow Society logo

New wordmark for The Edward R. Murrow Society of WBUR

It was a great opportunity to re-design a logo I initially worked on. This iteration brings the branding more in line with the branding of WBUR. The color palette uses the organization’s yellow and black paired with a strong, clean typeface following an information hierarchy where the focus is on Murrow Society and then WBUR. …

Coffee. WBUR. Repeat. camper mug for WBUR by LILLIAN LEE

2019 WBUR Fall Campaign Branded Products

For the 2019 WBUR Fall campaign, I really wanted to create some special products that a Boston public radio listener would love and appreciate. From waking up in the morning and getting that first sip of coffee in from a light weight camper mug expressing what your priorities are to stowing groceries and whatnot in …

New Logo and Identity for WBUR's BizLab, an incubator for innovation and experimentation in the public radio space

New Logo and Identity for WBUR’s BizLab, an incubator for innovation and experimentation in the public radio space

WBUR launched BizLab in 2015 to test and measure the effectiveness of different funding models for public radio. BizLab’s wordmark was refreshed recently to emphasize their leadership in driving innovation and experimentation to identify new revenue channels to sustain public radio into the future. A strong typeface and repositioning of the WBUR logo help to …

Last Seen podcast: Lillian Lee Art & Design

“Last Seen” Podcast Album Art

WBUR and The Boston Globe joined forces in a true-crime podcast about the most valuable — and confounding — art heist in history: the theft of 13 irreplaceable artworks from the Isabella Stewart Gardner Museum in Boston. design direction wordmark (2019)

Retro Radio Lunchbox for WBUR by Lillian Lee Art & Design

Retro Radio Lunchbox for WBUR

For the WBUR fall campaign, one of the thank you gifts for our listeners that I designed was a retro radio tin lunchbox. I had a lot of fun working on this design – bringing in elements of NPR, WBUR and the station radio numbers. The “I ❤️Public Radio” sticker was a nice touch. It …

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