Establish a high-impact, distinctive event sub-brand anchored in WBUR’s core identity, built to drive ticket sales, anchor print and digital marketing campaigns, and deliver a cohesive environmental experience.
Creating an identity for a major live festival hosted by a public media institution requires balancing two competing priorities: honoring established corporate brand recognition while creating a fresh, energetic visual spectacle that feels like a destination event.
For the WBUR Festival, I developed an dynamic event identity system that expanded WBUR’s foundational brand library into a high-contrast visual toolkit. By pairing custom repeating halftone dot patterns with high-contrast, black-and-white speaker profile portraits set inside WBUR’s iconic brand yellow circle, the design system delivered an instantly recognizable visual signature across high-volume print publications, digital channels, and large-scale physical environments.
Impact & Results
Unified Sub-Brand System: Built a scalable, repeatable event design language that honored WBUR’s master brand while establishing a distinct visual identity for live programming.
Cross-Medium Scalability: Delivered seamless execution across print newsprint, high-resolution digital displays, large-format venue signage, and physical merchandise.
Production Efficiency: Standardized portrait framing templates and grid layouts, allowing the marketing team to rapidly roll out promotional assets for newly confirmed speakers and schedule updates.