Evolving WBUR’s existing geometric brand library, it’s been paired with custom continuous line art creating a layered, multi-dimensional visual system that translates abstract editorial themes into expressive human narratives.
A static brand system often faces a trade-off: strict visual consistency can limit emotional expression, while overly expressive art can feel disconnected from the brand identity.
Adding to the geometric shapes in the WBUR brand library, the continuous line art I developed previously has been brought on to complement it and to build further alongside. By combining structured geometric graphic elements with fluid, continuous linework, this dual-layered system bridges functional brand architecture and human-centered storytelling across digital products, editorial platforms, and live events.
Impacts & Results
Enhanced Visual Differentiation: Established an unmistakable visual identity that sets WBUR apart in competitive media and public radio landscapes.
Scalable Creative Framework: Developed reusable design guidelines and vector libraries, enabling efficient asset production across diverse marketing initiatives.
Cross-Platform Adaptability: Delivered a flexible design language that scales smoothly from small-screen app interfaces to large-scale print advertisements.