Working closely with the WBUR Development team, I designed a series of fall-themed illustrations to anchor their seasonal donor engagement efforts. The goal was to move beyond traditional fundraising aesthetics and create a series of visuals that felt as cozy, intellectual, and community-focused as the station itself.
These illustrations served as the visual heartbeat for WBUR’s autumn outreach, utilizing a rich, seasonal palette and hand-drawn textures to evoke the feeling of a New England fall. By integrating these custom visuals across donor communications, we were able to create a more personal, “human” connection with the WBUR audience, celebrating the shared experience of the season while supporting the station’s mission.
“Thanks for the Pick”
(2019)
“Birds of a Feather”
(2018)
“Stay informed”
(2016)