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Audio Card Campaign for WBUR
Overview A unique Mother’s Day campaign of a public radio audio card featuring heartwarming, sincere and funny messages from some of public media’s favorite hosts. Objectives The initial landing page featured only one call-to-action – “send card.” Website limitations initially made it challenging to include more than one. This first iteration brought the user to…
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2020 Valentine’s Flower Campaign for WBUR
During the Valentine’s Flower campaign, listeners are asked to support WBUR by ordering Winston Flowers. Design marketing initiatives included a 6×9 postcard piece of direct mail along with email newsletter web banners and digital posters featured at CitySpace, WBUR’s multimedia venue. At WBUR there’s no pay wall & no subscription fee. Everyone can listen, thanks…
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“Thank You for Listening” Postcard
The design concept combines the ubiquitousness of Thank You for Shopping plastic bags with public radio’s love of canvas tote bags.
