In the spring of 2021, WBUR launched a major brand campaign that centered on a series of custom lettering and “earbud” illustrations I originally developed for the Membership team. What began as a fundraising-focused visual concept was scaled into a comprehensive, multi-channel identity that spanned the entire Greater Boston area.
This campaign was a masterclass in visual scalability. My designs were adapted to function across vastly different environments, including:
- Large-Format Out-of-Home (OOH): High-impact highway billboards designed for instant readability.
- Digital Programmatic: Dynamic web placements across diverse news sites.
- High-Profile Print: Strategic placements in core local outlets like The Boston Globe.
By centering the campaign on tactile, human-centric illustration and custom typography, we were able to reinforce WBUR’s role as a vital, personal connection for listeners in a crowded media landscape.
The campaign runs through June 23, 2021.
