Created and led art direction for annual spring campaign capturing the public media organization’s audio brand. Originally designed for a collection of apparel, tote bags and drinkware, it quickly generated wider appeal becoming the creative direction for a multi-channel marketing campaign, which appeared on highway billboards to print & digital ads.
WBUR is Boston’s NPR. A public media leader committed to exceptional journalism on-air, online, on-demand and on stage. WBUR is best known as an exceptional audio brand, reaching 7 million listeners across the country each week.