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“I Voted” Sticker in Massachusetts Reimagined
Recently CNN did a round-up of “I Voted” stickers from all 50 states and Massachusetts was part of the group with that basic, generic oval-shaped flag sticker. It’s not the cutest thing so I wanted to reimagine it. This sticker would be big and round featuring the colors and elements from the flag as well […]
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Airwaves Newsletter
Airwaves is a quarterly print newsletter for WBUR members. It is an inside look at Boston’s NPR News Station.
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Audio Card Campaign for WBUR
WBUR celebrated Mother’s Day this year with something unique – a public radio audio card featuring heartwarming, sincere and funny messages from some of WBUR’s favorite hosts. Round One The initial landing page featured only one call-to-action – “send card.” Site limitations initially made it challenging to include more than one. This first iteration brought […]
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2020 Valentine’s Flower Campaign for WBUR
During the Valentine’s Flower campaign, listeners are asked to support WBUR by ordering Winston Flowers. Design marketing initiatives included a 6×9 postcard piece of direct mail along with email newsletter web banners and digital posters featured at CitySpace, WBUR’s multimedia venue. At WBUR there’s no pay wall & no subscription fee. Everyone can listen, thanks […]
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“Thank You for Listening” Postcard
The design concept combines the ubiquitousness of Thank You for Shopping plastic bags with public radio’s love of canvas tote bags.
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 Nüwa Athletic Club Logo and Branding
Based in Boston, Nüwa Athletic Club provides an environment for Asian American girls and women to enhance their physical and emotional development through teamwork, sportsmanship and cultural activities which includes but is not limited to lion and dragon dance. design direction logo design & branding illustration print & digital promotional design web design social media marketing (2017-present)
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CogniToys Packaging and Brochure
CogniToys are the world’s smartest smart toys. Using the Friendgine platform, CogniToys are able to engage children with real-time, speech-based communication to help them learn and grow. Named a Time Magazine Best Invention character illustrations instructional booklet box packaging
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My Little Pony by Mimoco
In partnership with iconic pop-culture brand My Little Pony, I worked closely with the Hasbro licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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DC Comics by Mimoco
In partnership with iconic pop-culture brand DC Comics, I worked closely with the Warner Bros. licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing (2012)
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Tokidoki Print Ads for Mimoco
In 2008, Mimoco partnered with Tokidoki to release a collection of MIMOBOT USB flash drives featuring three characters: Meletta, Nero and Pastaio. The art concept involved taking pieces from each design and featuring them in the ads. I worked on the illustrations and design. [modula id=”944″] Here are concept sketches: [modula id=”949″] (2008, Mimoco)
Lillian Lee
Design & Illustration