• WBUR 2020 “Mass. Election Prep” e-newsletter campaign

    WBUR 2020 “Mass. Election Prep” e-newsletter campaign

    Partnering with members of the marketing and digital teams, we worked together on an extension of WBUR’s 2020 on-air and digital election coverage, “Mass. Election Prep.” The goal was to get people ready to vote in just 7 days. We met up on a video call and discussed: design direction for colors and graphic elements…

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  • Audio Card Campaign for WBUR

    Audio Card Campaign for WBUR

    Overview A unique Mother’s Day campaign of a public radio audio card featuring heartwarming, sincere and funny messages from some of public media’s favorite hosts. Objectives The initial landing page featured only one call-to-action – “send card.” Website limitations initially made it challenging to include more than one. This first iteration brought the user to…

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