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Tangled Ear Buds
How do your corded earbuds that are in your bag typically end up? In a tangled mess. This playful illustration of tangled earbuds on a black eco tote bag for WBUR, Boston’s NPR News Station, runs with this idea. It’s a little pun, but more harsh reality.
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WBUR Headphones Lineart
Originally designed for apparel, bags and drinkware, it quickly generated company-wide interest – becoming the core art direction for a spring & summer multi-channel marketing campaign, which appeared everywhere from highway billboards to news websites like The Boston Globe and now a feature for marketing podcasts. multi-channel marketing campaign podcast marketing campaign
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MAPC’s Arts & Culture and Public Health Creative COVID-19 Communications
During the COVID-19 pandemic, MAPC’s Arts & Culture and Public Health teams partnered with local artists and designers to produce creative, culturally resonant communications about COVID-19 and vaccinations. I was one of nine artists and artist groups awarded a grant by MAPC to create materials encouraging under-served communities to get vaccinated. A series of communications […]
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Fall Illustrations
Working closely with the WBUR development team, I’ve illustrated a series of fall-themed illustrations to engage with donors. “New England Fall” (2020) “Thanks for the Pick” (2019) “Birds of a Feather” (2018)
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“I Voted” Sticker in Massachusetts Reimagined
Recently CNN did a round-up of “I Voted” stickers from all 50 states and Massachusetts was part of the group with that basic, generic oval-shaped flag sticker. It’s not the cutest thing so I wanted to reimagine it. This sticker would be big and round featuring the colors and elements from the flag as well […]
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Collaboration with WBUR Project Citrus Team’s Voice-Activated Voter Guide
Whenever the opportunity to work cross-functionally opens up – and with time permitting – I make myself available. It’s a great chance to work with colleagues I normally wouldn’t work with and it’s always fun to work on new projects to stretch my creative brain. My latest work collaboration with Project Citrus at WBUR, which […]
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“Thank You for Listening” Postcard
The design concept combines the ubiquitousness of Thank You for Shopping plastic bags with public radio’s love of canvas tote bags.
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I Love WBUR
Originally produced for stickers, I ❤️ WBUR has morphed into a mini-campaign of sorts for Members.
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Retro Radio Lunchbox for WBUR
For the WBUR fall campaign, one of the thank you gifts for our listeners that I designed was a retro radio tin lunchbox. I had a lot of fun working on this design – bringing in elements of NPR, WBUR and the station radio numbers. The “I ❤️Public Radio” sticker was a nice touch. It […]
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Nüwa Athletic Club Logo and Branding
Based in Boston, Nüwa Athletic Club provides an environment for Asian American girls and women to enhance their physical and emotional development through teamwork, sportsmanship and cultural activities which includes but is not limited to lion and dragon dance. design direction logo design & branding illustration print & digital promotional design web design social media marketing (2017-present)
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CogniToys Packaging and Brochure
CogniToys are the world’s smartest smart toys. Using the Friendgine platform, CogniToys are able to engage children with real-time, speech-based communication to help them learn and grow. Named a Time Magazine Best Invention character illustrations instructional booklet box packaging
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Star Wars Character Designs
In partnership with iconic pop-culture brand Star Wars, I worked closely with the Lucasfilm licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging & point of purchase displays product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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MimoPowerTube by Mimoco
A product line of portable batteries called MimoPowerTube extending the pop culture-infused line of tech gadgets by Mimoco. original character designs worked with other artists to bring their designs to this product platform logo design & branding (color story, icons and patterns) window box packaging promotional print & digital artwork (2014)
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My Little Pony by Mimoco
In partnership with iconic pop-culture brand My Little Pony, I worked closely with the Hasbro licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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Mass Effect 3 MIMOBOT USB Flash Drive for Mimoco
The Mass Effect 3 MIMOBOT series by Mimoco is designed based on the famous video game trilogy and includes iconic characters such as Garrus Vakarian, Commander Shepard and Liara T’Soni.
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MimoPowerBot by Mimoco
A product line of portable batteries called MimoPowerBot extending the pop culture-infused line of tech gadgets by Mimoco. original character designs licensed character designs logo design & branding window box packaging design promotional print & digital artwork (2012)
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DC Comics by Mimoco
In partnership with iconic pop-culture brand DC Comics, I worked closely with the Warner Bros. licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing (2012)
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Hello Kitty by Mimoco
In partnership with iconic brand Hello Kitty, I worked closely with the Sanrio licensing team on the product cycle for the Mimoco USB flash drive product line. character designs cross promotional branding packaging product design tradeshow & exhibition design promotional print & digital artwork email marketing photography: @urbanophoto
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Tokidoki Print Ads for Mimoco
In 2008, Mimoco partnered with Tokidoki to release a collection of MIMOBOT USB flash drives featuring three characters: Meletta, Nero and Pastaio. The art concept involved taking pieces from each design and featuring them in the ads. I worked on the illustrations and design. [modula id=”944″] Here are concept sketches: [modula id=”949″] (2008, Mimoco)
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Ford Fiesta MIMOBOT by Mimoco
In the summer of 2008, Ford rolled out their Fiesta line of vehicles with a set of missions. One of them happened to be creating a MIMOBOT USB flash drive.
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“What You’re Watching”
Star Trek spot illustration (Redmond Channel Partner Magazine) Art direction: Scott Schultz
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“Going for the Gold”
“Going for the Gold” editorial illustration (Redmond Channel Partner Magazine) Art direction: Scott Schultz
Lillian Lee
Design & Illustration