I Love WBUR – LILLIAN LEE

These are love letters to the most dedicated listeners – as well as those new listeners – of a beloved public media organization with a reach of 7 million listeners weekly.

The merch and swag fosters strong connections between its members and the organization by investing in people, relationships & resources.

I <3 WBUR
Inspired by the iconic “I <3 New York” design by Milton Glaser, these series of products attest to listeners’ pride in being well-informed citizens.

“I <3 WBUR” in its most classic format on a white mug.

Enamel pin was a pretty meta design concept. Public media organizations are all about that tote bag. What better way to riff on that than with a pin.

lunchbox design with a sneak peek of the “I <3 ” design evolution from public radio to the WBUR call letters.

Headphones and earbuds continuous line art illustrations
What describes an audio brand? Headphones and earbuds, but how do we make it special? Personalizing the artwork by having the wires spell out the WBUR call letters was a way to make that stronger connection.

These illustrations would end up being the foundation of a spring marketing campaign and used throughout the organization for a variety of needs.

WBUR headphones tee shirt

tangled earbuds tote bag expressed the audio brand but also how you wired earbuds end up in a nest at the bottom of your tote bag.

About WBUR
WBUR is Boston’s NPR. A public media leader committed to exceptional journalism on-air, online, on-demand and on stage. WBUR is best known as an exceptional audio brand, reaching 7 million listeners across the country each week.